Better for indexing

Search engine optimization SEO (  search engine optimization  ) is a combination of efforts to optimize a resource to improve its position in the natural or “organic” part of the results.  As an Internet marketing strategy, SEO serves as a means of attracting users by improving the quality and usefulness of the resource, creating unique content, competently using keywords , and also removing possible barriers in the code or site structure when indexing it. There are a number of requirements for the content and design, among which, in addition to the density of keywords, it is usually recommended to consider the following details: One main h1 tag, unique to each page and containing its keywords. The alt and title attributes of all images on the site, if possible, displaying the essence of the image. Typing text using paragraphs: <p> text </p> Dash and quotation marks as special mdash characters ;  , laquo;  and raquo;  . Lack of links to nonexistent files and

“It’s a pity there is no site that you can go to, ask anything and find out the answer”  - this phrase from the movie The Internship, uttered by a Google employee, perfectly illustrates the integration of search engines in everyday life.  It’s rare that people don’t know how to use search these days, most do it automatically, and the expression “  google it” has  become a part of the everyday life of people in many countries. SEM (  search engine marketing  ), or search engine marketing, is the promotion of a resource in search engines.  Its goal is to generate leads, that is, to attract target buyers potentially interested in the offer or direct sales ( online stores ).  The main areas of work here are SEO and contextual advertising . How does a search engine work? As you know, a search engine (  search engine  ) is a service for finding information on the Internet.  It helps to find the necessary information, files or documents on the open spaces of the World Wide Web in ac

“Squeeze” traffic from aggregators The best way to squeeze traffic from aggregators is to mimic them.  To make your resource look like an aggregator: Collect all brands on your website, that is, offer the user a choice; Form the maximum semantic core.  Post on your resource comprehensive information about products and services; Make an understandable and user-friendly directory structure; Offer the user a large and convenient catalog and many different sorting options. The result - search engines perceive your resource as a pseudo-aggregator.  Of course, your site will not be able to fully compete with real aggregators, but part of the traffic will go to you. How to collect traffic from YouTube A well-thought-out, high-quality YouTube channel is an effective brand promotion tool.  To get such a source: Create content that will potentially be of interest to users, answers their questions; Download videos in HD quality; Create quality video thumbnails .  The ranki

Search engine marketing (SEM)  is a set of activities aimed at attracting an audience to a site using search tools. In most cases, the search engines Yandex and Google are meant, but in fact, you need to keep in mind all the sites that have a search.  And that's why. According to statistics, only 57% of users when searching for a product or service use the help of search engines, the remaining 43% cover their needs with other resources - these are aggregators, YouTube , map services, thematic resources, social networks, authoritative blogs, etc.  Let's see automotive search results:  Please note that in this top for 6071 automotive-related queries , there are practically no car dealers.  So how to attract an audience if you are not a big aggregator? Search engine marketing allows you to solve the situation - a strategy whose essence is to comprehensively promote the brand in order to be present at all points where the client can search for information abou

Content Marketing is a marketing strategy focused on creating and distributing relevant content (such as articles, ebooks and posts on social networks), without explicitly promoting the brand.  With Content Marketing , the company helps its target audience to solve their problems and becomes an authority on the subject. What is Content Marketing When starting a  Digital Marketing  strategy  , every marketer finds this front called Content Marketing.  But what does it mean, after all? Going straight to the point, Content Marketing is the strategy of producing content for your target audience, which helps you in the whole buying process and attracts you to you in a natural and spontaneous way.  It is the fuel of  Inbound Marketing  . The idea is to inform people so that in the future they will not only respect your brand and have it as a reference, but also become customers of your company. We can say that the meaning of Content Marketing is relatively new.  It was only in th

Pagination is a web / SEO term used for a series of content which is divided into a list of several pages.  For example, on ecommerce websites, category pages often use pagination to split a series of products into multiple pages. On blogs, pagination is used when a list of articles spans multiple pages .  Sometimes long articles also use pagination to divide the article into a series of several pages. This article is a  free translation of that of Lyli Ray    SEO Director at Path Interactive in New York. In 2011, Google deployed and imposed rel = prev and rel = next tags as a way to manage paging for SEO.  The pagination tags were intended to tell Google when the URLs were part of a multi-page series, which helped consolidate all of the indexing signals and links into one page in the series. These tags helped search engines organize paged URLs and ensure that they were not treated as duplicates or light content.  He also helped consolidate the whole value of backlinks to pa