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Have you just started your own business and haven't budgeted for online marketing ? It is a very common mistake. Marketing may seem like a vague activity for many people, and the difficulty of quantifying the return on investment, like communication, does not help to take this activity into consideration…
Faced with these uncertainties, it is certainly simpler to put aside this problem and to focus on problems perceived as more “concrete”, but do not wait any longer! When it comes to implementing effective online marketing , there are many things to consider. They are all based on factors essential to a good marketing strategy. There are five essential pillars of online marketing that we are going to expose to you, to put in place in order to improve efficiency.
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Inbound Marketing- Everything you need to know about online marketing for your new business - February 21, 2017
Everything You Need To Know About Online Marketing For Your New Business
MARKETING AND COMMUNICATION MANAGER FOR FONVIRTUAL (FONVIRTUAL.COM)
Have you just started your own business and haven't budgeted for online marketing ? It is a very common mistake. Marketing may seem like a vague activity for many people, and the difficulty of quantifying the return on investment, like communication, does not help to take this activity into consideration…
Faced with these uncertainties, it is certainly simpler to put aside this problem and to focus on problems perceived as more “concrete”, but do not wait any longer! When it comes to implementing effective online marketing , there are many things to consider. They are all based on factors essential to a good marketing strategy. There are five essential pillars of online marketing that we are going to expose to you, to put in place in order to improve efficiency.
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1. THE WEBSITE
Your website is your online storefront. What is the impression that a customer can have when passing in front of the window of a store where the colors, materials, products presented as well as the lights are reflected and thought to match their desires and tastes? We want to make that same impression in front of your online storefront.
The content must be quality if you want the potential customer to decide to walk through the door of your store. It is much simpler, faster and more convenient for your visitor to become your client by visiting your website. In addition to offering a good welcome, your site must encourage them to stay there as long as possible (which implies interest and preference over the competition). The content must be relevant, quality and different, like your business.
All this will allow you, like Amazon for example, either to center your offer on an online and interactive service, or to widen access to your offer and offer virtual and real exposure
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ONLINE POSITIONING
Your place on search engines is not to be taken lightly. To take the previous example, think of the difference between a window, as beautiful as it is, located in a winding and narrow street leading to a dead end, and that of its direct competitor located at the beginning of the same street directly overlooking the pedestrian axis. We sincerely wish you to be in the second situation. Being able to rank among the first sites on the first page of your search engine will allow you to create traffic on your website and therefore encourage customers to buy.
To improve this aspect of online marketing , it is necessary to create quality and interesting content that can be shared on other relevant websites or social networks. The more your content is viral, the more it will gain visibility and better positioning on your search engine. An active and dynamic professional blog can also be a good asset.
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It is an asset indeed. In order for it to grow and help build traffic, it is important that its content is of high quality and regularly updated. An inactive blog or superficial content have the opposite consequences to those sought. The blog also allows to refer visitors to your website. It also creates links with other bloggers who have a certain influence so that they can talk about you and suddenly, create traffic on your blog, which redirects to your website.
