Increase your visibility on Google

The search engine marketing strategy to adopt is very simple: find the relevant keywords and that either via Google AdWords or by optimizing the referencing of your site (SEO). The goal is to detect the requests of Internet users likely to bring you the maximum of qualified traffic on your website. In summary, it is a question of increasing its presence on the search engine (Google or Bing) to increase its traffic and thus increase your potential income.

Recently, Google AdWords has modified its Google Keyword Planner, which allows you to search for keyword ideas and obtain statistics in order to better orient your campaigns, at the expense of small players. 

Now, if we do not invest a certain amount in ads, Google no longer gives access to the number of exact searches per month for each keyword, but only to a range of statistics or search volumes .

The main reason cited would be the fight against robots. But the first impacted are certainly the small players who invest very little for ads.

So what options should you choose to continue to find high-query keywords as part of a search engine marketing strategy?

DETECTAlternative tools to Google Keyword Planner

Any agency, any advertiser, any entrepreneur knows the importance of search engine marketing, both to maximize its presence and to increase its traffic. But then, how can you use it when you don't have a big budget to spend on AdWords? Google Keyword Planner is certainly the best known and most used tool for finding high added value expressions. But its new version has slowed down some users.

Many alternative tools will allow you to choose the best keywords to differentiate yourself from your competitors and at a lower price.

Forecasting was suggested by Google following the modification of Keyword Planner in order to obtain more precise data. It allows customization of parameters for a more complete view of the performance of the keywords to be chosen. How it works? Just enter the keywords that may interest you. Forecasting will then automatically generate ideas. Depending on your activity, a list of relevant keywords will appear, then you can add them to the forecasts. Traffic forecasts (number of clicks, impressions or conversions) will then appear.

Forecasting seems to be the most precise and efficient tool, but there are many others, accessible and very useful for small players.

• Spyfu : gives access to the keywords used by your competitors.

Its more? It allows you to refine your research while studying the competition.

• Wordpot : offers the daily volume of keyword searches.

Its more? It differs from the others because daily data is not often provided by other tools.

• Keyword tool : helps you find long tail expressions, whether they are popular on Google, Bing or Amazon.

Its more? Your SEO will be optimized on several platforms.

• Ubersuggest : selects keywords from one or more terms, then suggests expressions related to your activity.

Its more? It presents the suggestions in a simple format, ideal for those just starting out and who may feel lost in the Google AdWords interface.

• Traffic Travis : analyzes trends in keywords related to your sector and the SEO of your competitors' pages.

Its more? It allows you to see the ranking and backlinks of your competitors.

• Yooda : capable of producing thousands of keywords related to your field.

Its more? It is multifunctional since it also makes it possible to analyze the optimization for the search engines of your competitors.

• Keyword discovery : like the others, it generates several keywords per theme.

Its more? It offers the 100 best results extracted from more than 200 search engines.

• Whostalkin : advises on keywords he finds in conversations on sites, blogs, forums or social media.

Its more? It gives another angle of approach.

This list is not exhaustive, you are free to test them, to combine them, to be able to best calibrate your research according to your sector of activity.

Keywords: the essentials of a successful strategy
Detecting the requests of Internet users likely to bring you maximum qualified traffic is an essential step. Thus, finding the relevant keywords is the nerve of the online SEO war, they are essential for campaigns, to be visible online, to use search engine marketing in your content strategy…

RankBrain is the third most important relevance criterion used by Google to list its results, it is an algorithm focused on comprehension, the meaning of words and expressions. This artificial intelligence-based system aims to better understand the user's request, whether it is his intention or the context of his research. The syntax and hidden meaning of the search are therefore particularly studied.In particular, for small players, for whom visibility is a real issue, the choice of your keywords is essential; It is around them that the content that attracts your target audience will be developed. By doing it the right way and using the right tools, you will be able to develop a good strategy, regardless of the budget. You will understand, the more your site will be optimized, the more the visits will be qualified, the referencing must therefore be rigorously worked.

Ultimately, beyond a meticulous search around relevant keywords, changes in Google's criteria and algorithms will encourage you to keep the quality of content at the center of your strategy.

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