Don't spam your link everywhere possible
Well, first of all, don't spam your link everywhere possible. This is not healthy and can harm your SEO. Second, bad sites with duplicate content, very low authority or even inappropriate content can lead to bad links to your domain. Finally, your own link may be old and referring to broken or weak links. Check the internal and external links and remove this type of link. You can do this in tools like Search Console, in the "Search Traffic" section and by going to "Links to your website".
15. Invest in long tails
We have already talked about the importance of choosing keywords and the strategy of satellite posts. Both involve long tail keywords, which are very important for both newcomers and those already investing in SEO.
Long tails are less popular keywords and therefore it is easier to rank for them.
It is a great way to invest in this type of word to start putting your site on search engines and strengthen your domain and only then invest in terms with a lot of competitiveness.
16. Insert links to other domains
Many people, when starting an SEO strategy, think of making links in their posts only to the contents of the blog or website itself.
Don't be one of those people.
External links are essential in your content. They bring different points of view, direct to sites that are referrals, fundamental to the user experience and very well seen by Google.
Of course, you must make a quality link to relevant and authoritative sites.
This generates authority for your own content and also creates bridges between your blog and others in the niche, which can be points of partnership to be explored in the future.
17. Adjust your links to open on a new page
Important tip that many people miss: all the links you make in your content must open on a new page, be they internal or external.
There are two main and very simple reasons to understand this:
- Improve the user experience, especially on mobile. Thus, it does not "lose" its initial content and does not need to keep clicking back to access it.
- Do not hinder the time on page or increase the bounce rate : if a user clicks on a link at the beginning of your text, it can be extremely harmful for these two metrics.
18. Send guest posts with the right anchor
Great: you got a guest post partnership! This is really cool. So make the most of this opportunity!
The most important factor for exchanging guest posts is the backlinks generated to your domain. And the secret to well-made backlinks is the anchor texts!
Whenever you send a guest, link to exactly the word you want to rank. If you want, for example, to rank for "Strawberry Ice Cream", choose your main post in relation to this theme and link to that anchor.
Never insert links, in guest posts, in terms such as "click here" or "learn more". This will make Google understand that your content is relevant to these terms.
19. Correct your blog errors
Just like that old content (which you need to update or redirect) there are errors on your blog that may be driving your SEO down.
Broken links, 404 errors, non-optimized content, duplicate descriptions and titles ... There are several errors that can harm your blog or website.
Use Search Console to look for these errors. Go to “Tracking Errors” and identify the errors pointed out to develop a correction plan.
20. Discover questions that are being asked and that you can answer in your content (but haven't asked yet)
Sites like Quora are great for understanding what users want to know, reading about and even understanding search intentions.
A theme with several questions is worth your investment, as well as themes with little competitiveness. An indicator of this is when Yahoo Answers, Quora or similar sites appear among the top results.
Key topics to investigate in relation to “doubt” research are topics such as “what is” or “how to do”. In addition to being extremely useful and straightforward tutorials, you have a high chance of getting a featured snippet.
21. Spy the paid search engine results to create your SEO title
Have you ever stopped to think that several people invest in ads on search engines? That is, instead of SEO, they are paying to be in the first results.
And whoever invests that way in a strategy cannot waste resources, can they?
So Google paid results are a great source of inspiration for creating your headlines and descriptions.
Note what terms they are investing in, what they use in the title and how they arouse the user’s interest and apply it to their titles and, as we’ve already said, increase CTR.
22. Find link opportunities
This tip does not mean that you should go around asking for links for everyone, calm down.
In fact, the idea is that you identify some opportunities that already exist, but are not being explored, such as:
- Mentions of your brand on other sites without linking:
Send an email to the person in charge of the blog, requesting that your domain be linked to the quote.
- Uncredited images from your site:
Even in the case of the previous topic, only now it is about referencing the credit of the material used.
- Sites citing lists of companies in your niche (and you're not yet among them):
Suppose your company specializes in craft beers and you find content with the title “13 Brazilian craft beer brands you need to know”, and your brand is not among them.
Contact the person responsible for the blog and request, if he identifies himself with your product, that he include it in the content. It is interesting that you already take this approach indicating some qualities of your product and emphasizing that it would be very significant to be on that list for you and your business.
- Broken (or erroneous) links on other sites and that you have the perfect link to offer instead:
Let's suppose that you are reading content on some site in your niche and have identified a broken or erroneous link, since you have the exact content to which that link refers.
Send an email showing that you have identified this error and already offer your content instead as a solution!
See how you can get links with what you already have?
23. Get inspired by paid social media ads to create your meta description
Like ads on search engines, those who advertise on social networks need to optimize them a lot to justify the investment.
So taking inspiration from the content of these ads is a good tip for improving your descriptions. Identify the strategies they use to invite the user to read and arouse their curiosity, in addition to the terms used, to write their meta descriptions.
24. Don't rape your content with links
Linking is good, but don't overdo it. Although there is no right amount, do not fill your text with links more than necessary.
Place links to strategic content (the most important content on your blog), select your anchors well, choose links that are really useful for that moment of reading.
Always think about the user experience! Will that link add something to it or is it just another random link?
The chance of content with fewer links, but of quality, to receive clicks on these links is much greater!
25. Switch to HTTPS
This tip is for yesterday! The security of your website is paramount, and switching to HTTPS is a fundamental part of that.
Google understands that HTTPS sites that point to this type of link value good navigability and user experience, as this is related to their online experience.
26. Don't create duplicate content
Remember that we said that one of your blog's main mistakes could be duplicate content? Yes, this is very serious.
Whether internally or externally, Google identifies duplicate content and will penalize your blog for doing so.
So, be very careful when creating descriptions, titles, excerpts of text and other content within your blog. It's not just changing the word order: it's actually doing something new.
In addition, whenever reposting content (on your blog or on other platforms) use canonical tags, signaling this reproduction to Google. Ah, if you are afraid to repost content, read the next topic:
27. Post content
Reposting content is a strategy that, when properly applied, can benefit your strategy.
It engages new audiences, positions you as an authority on other channels and increases your reach.
But everything must be done VERY carefully. Learn best practices here!
28. Encourage comments on your page
Comments are very positive: they show engagement with your content, show that you are influential and can still be an important aspect of SEO.
When comments have additional questions, answers or even reflections, they can make Google interpret your site well and even rank your content based (also) on the comments.
Want an example?
