Remove negative backlinks
Backlinks are the eyes of any SEO professional, but don't get attached to them. The sad truth is that they will not always be positive for your website. But how bad can a backlink be?
If you type “main SEO factor on page” on Google, the first (organic) result will be a post here on the blog:
But, if you enter this content ( just click here ) you will notice that his proposal is different. First, we write this content to challenge our users to give the best answer. So we had a large number of comments and started to rank.
After a while, we chose the best answer and André, our Content Marketing specialist, gave his own point of view.
See how you can be creative and still rank?
29. Identify exit points from your website and improve them
You can identify the main exit pages of your blog or website (Google Analytics) or points where the user left the content (heat map) to identify what needs to be improved so that people remain on your domain.
This is essential for the time spent on the page, which, as we have already said, is a fundamental point in SEO.
30. Remember to use heading tags correctly
The heading tags guide Google in “reading” your content and make it scanable for the user to read. Therefore, using them correctly is essential.
A page must have only one H1, which is its title. Do not use other H1 in your content!
From there, just use the hierarchy logic to structure the topics of your content. Each topic is an H2 and, if you need to put a subtopic within a main topic, use H3 (and so on, with H4, H5…).
Remember: bold, italics and underlines are not heading tags. They make your content more scanable, but they are not enough to guide the indexing of bots, which is essential for their ranking.
If you want to understand more about heading tags, read our content on the subject.
31. Write good content
Yes, it matters a lot. Content is the most important part of SEO, after all, and if you have half-hearted content, people will drop out and the search engine will understand that your content is not good.
There is no point in making all the optimizations for bots if you write content with many grammatical errors, with disorganized ideas and confusing structures. People will not like it.
And if they don't like it, Google doesn't either.
32. LSI: be meaningful
LSI stands for Latent Semanitc Indexing, meaning Google's semantic-based indexing.
It turns out that, some time ago, many people believed that to rank, it was enough to repeat the keyword tirelessly in the post.
If that worked at any point in the past, it doesn't work anymore. Google is able to interpret the quality and relevance of your text by the semantic field used, that is, in the relation of significance present in the content of your text.
To make it clearer, let's take a practical example: the mango!
Are we talking about the fruit or the shirt part? How will Google understand this?
Well, if you use words like tree, fruit, flavor, he will understand that it is the first case. If you write shop, clothes, shirt, it will be clear that we are talking about a blouse.
Did you see how the word group used makes all the difference?
That is why it is important to explore your content, making it rich and informative for the user. But do not worry! Quality content is likely to do this naturally.
Understand how and further explore the possibilities of semantics in this complete post on the subject .
33. Engage the reader in your content: invest in the introduction
Having a reader who stays on your content is important. This shows that it is interesting and has quality, otherwise, who would stay there?
This is the logic that Google uses to consider time on page a ranking factor. Thus, investing in a good introduction is essential, as it will enchant your reader right away, making him understand that your content will be as good as the first lines.
Conquer your reader, generate a sense of closeness and show that your content is worth reading.
34. Determine a posting frequency
You don't have to post to your blog every day, relax. But you do need to establish a posting frequency and commit to it.
Will you post three times a week? Great. Make the posts and follow your editorial calendar.
Of course, some unforeseen events happen and you may not always be able to meet the proposed frequency. Some weeks you will post 5 times, others only twice.
But in general, be frequent and do not stop posting.
Failure to post on your blog can bring immense losses, such as loss of general domain authority and loss of positions in SERP, reducing your general traffic and damaging your strategy.
35. Get traffic from Google Images
Google Images has a lot of potential to drive traffic to your website or blog, especially in cases of “visual business” (like architecture offices and clothing and accessories e-commerce).
In order for your image to rank among the first image search results, it is important to make optimizations , such as naming the file with the keyword (do not use randomly named files, such as JPEG.00718), using it in alt text and including a description of the image content in that same field. Otherwise, how would Google be able to identify visual content, right?
36. Moz Bar: keep an eye on your competitors - and also your partners
Moz Bar is a fundamental resource for those who invest in SEO. The cool thing is that it is free (with some limitations, of course) and allows you to view the domain and page authority of any website.
How to use this in practice?
There are several learnings and inspirations that you can take from Moz Bar. Among the main ones, I quote:
- identify sites with high AD and PA and understand what they do to achieve this;
- spy on your competitors, following these indicators in comparison to yours and taking measures to always have higher rates;
- find possible partners for guest posts and co-marketings that have good and healthy DA and PA, generating authoritative links to your blog.
37. Invest in ads wisely
Oops, but we're not talking about SEO and, therefore, focusing on organic improvements? Yes, but if you use Google Ads wisely, it can have positive results for your site.
No one (ok, maybe two people) goes to the second page of the search engine after a result. So, if you're there, test headlines and descriptions of your content with ads, and then choose the ones that perform best.
Ready! Invest in them and watch their rankings rise!
38. Don't use different pages to compete for the same keyword
There is a huge world of keywords.
Just as you shouldn't try to optimize your content for multiple keywords, don't make different content to compete for the same term.
The logic is simple: it is much more interesting to invest your efforts in optimizing a content so that it reaches better positions, than to make various content without so much quality on the same subject, but that will not rank well.
39. Identify sudden drops in traffic and solve the problem
Have you identified that content is falling sharply in organic search? Understand what is happening!
Identify if that page has an error that hinders navigation. Access SERP, see who passed in front of you and what they have improved, but you don't.
Sometimes, a content update or even a change in the meta description is enough to see the rankings increase.
If the traffic drop was not just one content, but several, go deeper. Perhaps your blog has been penalized by Google in some way or you have lost several keywords.
Regardless of the problem, the important thing is to find ways to solve it and recover your authority and your rankings.
Although doing SEO is not the easiest thing in the world, I hope these tips will help you in your daily practice and show that it is possible, with small changes and practices, to get even better results - and to become more and more specialized.
Do you have any SEO tips to share with us? Leave it in the comments!
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